THE WORKSHOP

Capturing the essence of Atelier de Benoit—Geneva’s gateway to the world of Haute Joaillerie—in a signature motif: conceived as a true jewel, the motif draws inspiration from jewelry sketches and embodies the delicate balance between technical precision and creative freedom.

The Structure: The starting point is the Atelier’s signature “AB” hallmark, multiplied tenfold in symmetry to form the core of a cut gemstone. Its geometric lines and contours—sometimes straight, sometimes curved—recreate the sparkle of light from gemstones. The Color Palette: The color palettes tell the story of the founding duo. The deep, elegant pink embodies femininity and elegance, while a gradient from green to lemon yellow infuses creative freshness and innovation, all set against a timeless black-and-white backdrop. The Deployment: Designed to evolve through time and space, this pattern comes to life digitally, appears on fine stationery, and transforms on a large scale on posters and signature objects to embody the world of the Atelier.

A bespoke creation that becomes a vehicle for emotion, visually embodying the DNA of an exceptional house. Watch the video of the motif: L’ATELIER DE BENOIT